Listing vs. Marketing: Why Your Home Deserves More Than Just a Zillow Link

Just because your home is listed doesn’t mean it’s being marketed.

It’s a common misconception. Too often, sellers don’t realize how many homes hit the MLS without any real strategy behind them:

• Photos taken before the home is decluttered

• A “listing video” that gets uploaded but never distributed

• Zero plan to actually attract buyers beyond posting online

In today’s market, that’s not enough.

The Question Every Seller Should Ask

If you’re interviewing agents, it’s okay—actually, it’s essential—to ask:
“What’s your plan to market my home?”

A listing isn’t just about putting your address on Zillow. It’s about presenting your home in a way that gets buyers excited.

What True Marketing Looks Like

The sellers we work with want more than the basics. They expect:

✅ Professional photography that makes the home shine
✅ Lifestyle-driven video that highlights the neighborhood and the “feel” of living there
✅ Targeted promotion across YouTube, Instagram, and Facebook—where today’s buyers spend their time

But marketing doesn’t stop there. Behind the scenes, there’s an entirely different layer of work:

• Sharing the listing with other agents

• Running email campaigns

• Using reverse prospecting tools

• Reaching out directly to a curated database of potential buyers

The Baseline in Today’s Market

This isn’t “extra.” This is the baseline.

And frankly, it’s what today’s competitive market demands if you want your home to sell quickly and for the best possible price.

Ready to See the Difference?

If you’re curious what it would look like to work together, send me a note. I’d be happy to walk you through our full marketing approach and show you how we create momentum for every listing.