Do This Before You Decide to Sell

There are now 518,801 more home sellers than homebuyers in the U.S. (Redfin). In a market where buyers have options, don’t try to sell without a proactive strategy.

If I needed to sell my house today, here’s exactly what I’d do — and what we do for our clients.

1) Study Nearby Listings and Price It Smart

Pricing isn’t guessing. It’s pattern-matching.

• Compare active, pending, expired, and withdrawn listings to see what’s moving — and what’s not.

• Price to compete in the first 14 days, not to “test the market.”

• Watch micro-signals: days on market, price reductions, concessions, and showing activity by price band.

2) Build Momentum Before It Hits the Market

Launch day should feel like opening night, not a soft opening.

• Pre-list prep: declutter, light repairs, curb appeal, professional cleaning, staging or soft-staging.

• Creative “coming soon” drip: neighbors, database, and agent networks.

• Teasers: 15–30 second lifestyle clips, behind-the-scenes photos, and a landing page to capture early interest.

3) Market to the Most Likely Buyer

Great marketing isn’t shouting louder — it’s aiming smarter.

• Define the buyer avatar (work, hobbies, commute, schools, budget, lifestyle).

• Build a multi-channel plan:

  • Pro photography and floor plan

  • Lifestyle video + short-form edits for Reels/Shorts

  • Targeted ads on YouTube, Instagram, and Facebook

  • Email campaigns to buyers and agents

  • Reverse-prospecting and database outreach

  • Open house strategy with neighbor invites and follow-up sequences

Not All Homes Are Selling — But Some Are

The difference? An expert strategy that prices precisely, launches with momentum, and markets directly to the right buyer across multiple channels.

Thinking 6–12 Months Ahead?

That’s perfect. The best results come from early planning — dialing in prep, timing, and marketing before you ever hit the MLS.

Let’s Talk Strategy

Curious what this would look like for your home? Send me a message and I’ll outline a plan tailored to your property, neighborhood, and ideal buyer.